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Jugend , Sportbegeisterte und Studenten. Wie oft ist die Aktivität: Who might have a motivation to support your cause? Who has given to similar events?
You need to research the field. Make sure to include businesses or people on the list with whom you or others who work with you have a personal connection.
Never underestimate the value of personal connections. They might be willing to give, too. Remember that you can play up the "local" angle.
Hometown businesses often see an advantage in remaining connected to their communities. If you are working on a team, divvy up the businesses on the list and give each team member the task of contacting some of them, so each gets personal outreach.
Sponsorship can take many different forms. Cash or in-kind donations are both possibilities. In-kind donations mean the business donates materials or products that can be used at the event instead of just giving money.
Sometimes these take the form of services not tangible goods. Perhaps you are willing to take volunteer work instead of a product. Either way, you need to be very clear in what you're seeking - specifically.
Often sponsorship letters will allow people to choose from different sponsorship levels. You should clearly outline the different benefits achieved by different levels of sponsorship.
People who give more should get more. Determine the name of the specific person who should get the letter.
You should call the company or look on its website and determine who handles sponsorships. To be effective, the sponsorship letter absolutely must be addressed to the right person.
Get the spelling of their name and their title right. Part 1 Quiz Before you ask a business for sponsorship, you should: Know why your cause is important to the community.
Learn the names of everyone in the company in order to determine who gets your letter. Prepare your marketing materials, such as banners and logos.
Identify only the big businesses with recognizable brands and storefronts. Study sample sponsorship request letters. You can find many templates for sponsorship request letters on the Internet.
Some are paid services, but many are free. You should read these letters to get a sense of the format and content.
Choose the proper tone. Tone will depend on audience. However, you should always be professional and not too colloquial in a sponsorship letter.
Put the letter on formal letterhead that has the logo and name of your organization. This will make your request look more professional.
If you're asking for a sponsorship for yourself, you could still create professional letterhead that has your name at the top in a nice font. Whipping off an informal email is unlikely to get good results in either case.
Use standard business letter format. A typical sponsorship letter uses the format seen in many business letters. Start the letter with the date, and then the sponsor's name and address.
Then, after a space, put the salutation: Dear Name of the person and a comma. Keep the sponsorship letter on one page.
People are unlikely to have time to read more. Most people being solicited will give about a minute to your sponsorship letter.
So in addition to keeping it on one page, make sure the language is concise and clear. Email requests make it seem like you didn't take much care when sending it.
At the end of the sponsorship letter, you should thank them for their consideration. Be sure to add breaks between paragraphs and leave a space for your hand-written signature.
End with a respectful, professional salutation, such as: Respectfully, and then your name and title. You might want to provide a printed flyer with your sponsorship letter to provide background on your event or company.
This will provide additional credibility and may make the business feel more comfortable in supporting you. Part 2 Quiz True or False: Write a good intro.
In the opening paragraph of the letter, you should immediately introduce yourself or your company and your cause — specifically. People need to be hooked right out of the gate.
Explain those things, clearly. Begin with a description of the company if it's a corporate letter or yourself if it's for personal sponsorship.
For example, such-and-such firm is a nonprofit organization committed to rehabilitation Make it very clear how the money will be specifically used.
In the second paragraph or first, you need to make the direct request for sponsorship and explain why you are seeking it. In order to give you sponsorship, a company or person needs to be convinced they will benefit from doing so.
So in the middle paragraphs of the letter, clearly communicate the benefits — not to you, but to them.
If the sponsors will get good publicity out of the sponsorship, for example, explain how. Will the event be televised?
How many people will be attending? Will there be VIPS? If other prominent companies or their competitors are sponsoring your event, you might want to mention that.
Give the sponsors options. They will like the fact they have different choices to match their individual needs or budgets. Convince with supporting evidence.
This means including a few numbers — audience size, for example, or demographics of those they will reach. Also don't forget to thread in an element of emotional appeal - a personal story of someone who will be helped, for example, if said briefly in a sentence or two can be very moving.
Explain how you will give the sponsors recognition for their sponsorship. Perhaps they can have free booth space at your event in exchange for sponsorship.
You might want to also include a self-addressed, stamped envelope to make it easier for them to respond. Ask the sponsors how they prefer to be recognized.
For example, how do they want their name to appear and do they want to be recognized? Offer possibilities but never assume. Communicate background about the event.
You should provide some concrete details in the letter to back up your organization or event. Convince us through showing details — evidence that backs up why or how the event or group are good or worthy.
Evidence is more persuasive than superlatives, generally. Just sending off a letter to a company is not the most personal way to develop a connection.
Although a sponsorship letter is a good idea, follow up in a more personal manner. Remember though that many CEOS especially will be very busy and could be annoyed.
So you might want to schedule an appointment or call first. Make sure that you convey excitement about your project. Simply thank them for their consideration.
And why would someone want their name attached to an unprofessional event? The little things matter here. Print out a copy of your letter, set it down, and read the hard copy in a few hours.
Make sure you send it with proper postage in a professional business looking envelope. Part 3 Quiz What do the following examples offer a prospective sponsor: Details about the event.
Benefits to them that will convince them to sponsor you. Confirmation that you will recognize their business at your event.
Personal touches that go a long way. Is there a maximum number of sponsorship options that should be included within the letter?
Don't add too many, or you might make yourself look desperate and like you'd do anything, which isn't very professional or promising for a potential sponsor.
A smaller number is always better than having 15 different options to choose from. You also have to think about how busy the people you are writing to are, they simply won't be able to spend a lot of time on your letter.
Not Helpful 3 Helpful You should take some time to research companies available for sponsorship. It would be good if you start off locally.
Not Helpful 1 Helpful Do I need to write the address on my letter if I am going to hand it directly to the manager?
In real terms that might seem overkill. But, in this situation you want to see professional, so it is recommended. Not Helpful 9 Helpful I've started an organization, the purpose of which is to groom and develop young local unrecognized artists.
How do I find sponsorship? I've tried several companies that have thrown me on a long waiting list. Are you an actual c 3? Are their donations tax deductible?
There are a lot of art grants for legitimate non-profits. Not Helpful 4 Helpful How do I request companies to sponsor a school and entertainment program for students?
Maybe if you convince the companies by saying that you will mention their name in school newsletters, the printed program for the event and allow them to leave flyers at the event.
Not Helpful 16 Helpful I already contacted my sponsor and they specifically told me to email my request. Should I insist on sending a letter?
That is a good question. It is probably best to follow through with the email as it might seem annoying to them that you've disregarded their request.
However, the person who informed you of this may not be fully aware of the process and it can still be useful to follow through with the proper letter format.
That way, you have two chances for it to be received and acknowledged. Not Helpful 13 Helpful Usually, there are funds available at the institution for its organizations.
The steps in this article are fairly generic and should be adaptable to many different types of events. Make a list of possible sponsors in your area and then compose a letter about your soccer club and how it would benefit them to get involved.
Not Helpful 0 Helpful 1. How do I sponsor my fiance so he can come to the United States to marry?